Skincare is a journey for everyone, regardless of age. But as we journey through life, we especially start noticing changes—wrinkles, fine lines, maybe even some dullness or sagging. It’s normal to feel a bit stressed about it. After all, we live in a world that seems to put a premium on eternal youth.
However, stressing about aging only compounds the issue. In fact, stress can exacerbate skin conditions, leading to increased inflammation and slower wound healing.1 This is not to discourage you from caring for your skin, though; it is quite the contrary. We encourage intentional skincare without succumbing to societal pressure.
It’s for this very reason that our founder and formulator, Ana Maielo, saw the need to develop and share her different view on skincare through Beauty in Us, a brand that focuses on integrative beauty and wholesome wellness.
In her words “Syncing with the cycles is the foundation for a fullness beauty experience. I am on a mission to transform the modern perception of beauty, as well as our relationships with our life cycles”.
Beauty In Us Approach
Our vision at Beauty in Us is to redefine beauty standards by embracing the natural cycles of life rather than conforming to societal pressures of youth.
We believe that aligning with our own natural cycles and the cycles of nature not only promotes holistic well-being but also empowers individuals to honour the unique phases of their lives.
Through our approach, we aim to guide you in building and embodying a profound sense of self-worth that emanates from within.
While skincare is a core focus to us, we don’t put all the emphasis on it. Our Integrative skincare philosophy acknowledges the interconnectedness of the skin health with the emotional well-being, and the overall bodily harmony.
We align with the idea that whatever happens inside shows on the outside. Hence, besides our carefully formulated high-performing skincare, we also curate body and mind rituals designed not only to address your external needs but also to nurture your inner well-being, aligning with the ebb and flow of your unique cycles through life.
The Blueprint
The CycleSync Method
And so, to maintain healthy skin, you have to feel healthy inside first. With all that in mind, we developed the CycleSync Method where we combine scientific innovation with ancient wisdom to deliver a complete blueprint, all anchored on the wisdom of the cycles.
Our blueprint delivers high-performing skincare formulas, along with facial, mental and bodily practices to empower you to age confidently and embrace vitality from the inside out, so that your skin, body and mind shine together throughout every cycle of your lives.
Why Cycles?
We are all, individually and collectively, informed and shaped by the cycles: the earth seasons, the moon, the sun, our life cycles and the menstrual cycle. Ultimately, they govern all of our emotional and physiological processes and necessities. Therefore, we are cyclical beings, non-linear in the grand design of life in nature.
Hence, our integrative and holistic view, and here’s how we embody it:
1. High-performing ingredient & cycles-driven formulas
High-performing active ingredients
Our products are formulated in small batches with profound intentions and love, using a thoughtful blend that includes clinically-proven ingredients that have been thoroughly tested and validated through rigorous clinical trials.
This is not just a haphazard mix of oils or natural ingredients – our formulas leverage the power of nature with scientifically-backed, high-performance actives to deliver measurable, efficacious results.
At the same time, we take great pride in ensuring that our ingredients are clean, mostly organic, and vegan. We celebrate the art and alchemy of blending these potent and clinically-validated actives with nature’s own restorative botanicals and extracts.
Honoring Skin Cycles
Like all aspects of life, our skin follows its own natural cycles. Just as the seasons change, so too do our skin’s needs. Hence our formulas are expertly tailored to address your skin, specific needs throughout the day and night, and other cycles, promoting radiant skin at every stage.
Our first product line is 100% anchored in the Circadian Cycle (or rhythm), which is the body’s endogenous 24-hour physiologic, metabolic, and behavioural rhythms. It is greatly influenced by light and the environment.
Our organs including our skin are subjected to the circadian cycle and possess endogenous rhythmicity.[1]The Circadian Cycle recognizes that our skin behaves differently throughout the day, influenced by the body’s internal clock. Just as our energy levels fluctuate, so do our skin’s needs.
Day
During the daytime, the skin is in need of hydration and antioxidants, in order to protect against the intrinsic and extrinsic factors that cause oxidation.
SHIELD-Broad-action Antioxidant Face Oil infuses skin with a potent blend of vitamins, plant-based omegas, and clinically-proven broad-action antioxidants to shield your skin throughout the day.
Meanwhile, our REPLENISH-Plumping and Radiance Serum infuses skin with skin-quenching hyaluronic acid and brightening and antioxidant botanicals like Chebula to plump your skin from the inside out.
Along the Day
Along the day, the skin increases in hydration with a peak of sebum in the afternoon. To balance these shifts, our formulas adapt to provide just the right level of nourishment your skin craves, ensuring a healthy, radiant complexion from morning till night.
Night
At night, skin accomplishes its task of cellular regeneration during the deep sleep phase. Studies have also shown that repair of DNA-damaged skin cells that were caused by UV exposure peaks at night. [2]
Therefore, the skin needs deep cleansing and the night time care to optimize its ability to repair itself. During the deep sleep phase collagen production increases, promoting cell regeneration. Besides, the increase in blood microcirculation during the night promotes better oxygenation to skin. [3]The pores dilate and the detoxification process begins. This is the stage when the skin finds itself at its most receptive stage.
Our RELEASE-Dual-phase Resurfacing Cleanser effectively removes impurities, oil and dead skin cells, helping to control blemishes and breakouts.
Following that, our REPLENISH-Plumping and Radiance Serum and RETREAT-Intensive Care and Recovery Face Oil work in synergy to promote a deep overnight repair and cellular renewal, while also calming, soothing and protecting sensitive skin.
2. The CycleSync Portal
In addition to our skincare products, as we understand that true beauty goes beyond the surface, we created our CycleSync Portal available on our website. There, we offer a wealth of resources and practices to guide you to sync with the cycles, reduce stress and promote wellbeing and empowerment. We help you to embrace the unique phases of your life so that you can age with vitality and confidence.
Our rituals include yoga flow sessions, pranayama breathing exercises, face yoga techniques, and positive affirmations, all carefully curated to align with the natural rhythms of your body.
These holistic practices are designed to help you restore balance through the ebbs and flows of life’s cycles. By syncing your lifestyle, mindset and self-care routines to your circadian cycles, you can unlock radiant, glowing skin that is a true reflection of your vibrant inner state.
As we continue to expand our product offering, we look forward to growing the Portal to support you through all of life’s cycles.
For now, The CycleSync Portal focuses on empowering you to harmonize with your body’s natural patterns. Stay tuned as we evolve this holistic platform to be your comprehensive guide to thriving through every phase of your journey.
In Closing
We are on a mission to transform the modern perception of beauty. We challenge the ageist notions ingrained in the beauty industry, advocating for a shift from ‘anti-aging’ in favor of ‘pro-age’, and ‘intentional-aging.’
We aim to empower individuals to break free from societal pressures and embark on a journey of self-discovery and self-care and self-worth.
By harnessing the power of nature and wisdom of natural cycles, Beauty in Us offers Integrative skin, body and mind care solutions to promote a fullness beauty experience.
Join Us Today!
References
[1] Zanello SB, Jackson DM, Holick MF. Expression of the circadian clock genes clock and period1 in human skin. J Invest Dermatol. 2000;115(4):757–760. [PubMed] [Google Scholar]
[2] Yosipovitch G, Xiong GL, Haus E et al. Time-dependent variations of the skin barrier function in humans: transepidermal water loss, stratum corneum hydration, skin surface pH, and skin temperature. J Invest Dermatol. 1998;110(1):20–23. [PubMed] [Google Scholar]
[3] Smolander J, Harma M, Lindqvist A et al. Circadian variation in peripheral blood flow in relation to core temperature at rest. Eur J Appl Physiol Occup Physiol. 1993;67(2):192–196. [PubMed] [Google Scholar]
